The Challenge for Google

Early this month, Business Week published an article by Robert Hof that presented the challenges against Google, and questions whether Google can maintain its number one position on the web today? Not long ago, AOL and Yahoo! were the leading players in the world wide web until Google snatched the limelight and successfully stayed ahead. But the rising prominence of Facebook and Twitter along with the recent launch of Bing is a large threat to Google. Should Bing agree to the deal offered by Microsoft and fuse with Yahoo! is a greater threat to Google. Whether Google is to be defeated in this game is another story. But this reminds us that the ball is round and anything can happen. They say no one stays on top forever. Yes, there is a touch of truth to that but the bigger question is whether we fought a good fight.

On a personal note, I would agree with those holding their two thumbs up for Google, that Google is not about to give up its top rank as yet. The brilliant engineers are on their toes to keep Google ahead against their rivals. It is a long road to chase Google's tail in this race, but the challenge is in place and the battle has began. For many of us keeping watch, this brawl offers a better treat as the giants innovate to make our lives more convenient on the web!